In the latest James Bond film, Casino Royale, Daniel Craig's 007 arrives at the Ocean Club in a silver Ford Mondeo. A pedestrian 5-door sedan may not seem like the type of car suited for a double-O agent, but it is apparently on the wish list for Ford's top executive.
When asked about the possibility of bringing the European-market Mondeo to the U.S., Ford President and CEO Alan Mulally responded: "When I went to see the James Bond movie and I saw that Mondeo, I wanted it." Mulally hinted at the possibility of the car appearing in the American market, saying that the Mondeo is "a neat vehicle for commerce in the United States."
Business plans aside, Does Mulally really want the Ford Mondeo? It is a handsome car and heads and shoulders above it's American counterpart - the Ford Fusion - in terms of design and sophistication. The Mondeo takes lots of design cues from the Iosis concept car revealed at the 2005 Frankfurt auto show and if it ever arrives at American shores it could only do good for Ford's troubled lineup.
On a related note, Ford reportedly paid Casino Royale producers $24 million in product placement fees to ensure Bond was seen behind the wheels of the Mondeo...
(Source: edmunds.com)
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