By the time Oldsmobile was killed off by parent General Motors in 2004 due to falling sales, the brand had become associated with old and stodgy cars. Overly-enthusiastic re-badging of other GM automobiles played a role in the declining sales, but the brand's image as an "old-person's" car worried the marketing folks enough that they launched a PR campaign touting that Olds were “not your father’s Oldsmobile.”
Analysts are now warning that Toyota should take heed of the fall of Oldsmobile. According to data crunched by consulting company Global Insight, the average age of Camry buyers in the U.S. is from the low to mid 50s, with the average age of buyers rising by one year for every new model year. The Camry is in danger of becoming the next Oldsmobile unless the Japanese automotive giant takes steps to make a connection with younger buyers.
(Source: MSNBC)
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